Privacy Policy

Who we are

Your privacy is very important to us. At The Avenue Road Safety Coalition ( we have a few fundamental principles that we follow:

  • We don’t ask you for personal information unless we truly need it.
  • We don’t share your personal information with anyone except to comply with the law or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of our site.

Website Visitors

Like most website operators, the The Avenue Road Safety Coalition (ARSC) collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. ARSCs purpose in collecting non-personally identifying information is to better understand how ARSC’s visitors use its website.

ARSC also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users. ARSC only discloses logged in user IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

Gathering of Personally-Identifying Information

Certain visitors to ARSC’s website choose to interact with ARSC in ways that require us to gather personally-identifying information. The amount and type of information that ARSC gathers depends on the nature of the interaction. For those who wish to receive ARSC updates via email, we collect their emails. In each case, ARSC collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with ARSC.

ARSC does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

ARSC may collect statistics about the behaviour of visitors to its websites. For instance, ARSC may use spam screened by the Akismet service to help identify spam. ARSC may display this information publicly or provide it to others. However, ARSC does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

ARSC discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on ARSC’s behalf or to provide services available at ARSC’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using ARSC’s websites, you consent to the transfer of such information to them.

ARSC will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, ARSC discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when ARSC believes in good faith that disclosure is reasonably necessary to protect the property or rights of ARSC, third parties or the public at large. If you are a registered user of a ARSC website and have supplied your email address, ARSC may occasionally send you an email to solicit your feedback, or just keep you up to date with what’s going on with ARSC.

ARSC takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. ARSC uses cookies to help ARSC identify and track visitors, their usage of ARSC website, and their website access preferences. ARSC visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using ARSC’s websites, or opt out using the cookie controls at the ARSC website, with the drawback that certain features of ARSC’s websites may not function properly without the aid of cookies.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Privacy Policy Changes

Although most changes are likely to be minor, ARSC may change its Privacy Policy from time to time, and in ARSC’s sole discretion. ARSC encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.